Thanks for your comment. There are absolutely some contradictions in the phrase “Environmental Road Trip.” If I was medically fit to bike the whole way, we’d probably be doing that instead of driving. And so if we can’t bike, why should we do the trip at all? I believe that there is something to be said for meeting people face-to-face and sharing ideas with them, both on and off the camera. There is only so much community that you can build via e-mail and phone-based communication, and the environmental movement could certainly use some community building. As a result, much of what we’re trying to do involves a public form of “cross-pollination” of thoughts and ideas across states and people who might not ordinarily meet or speak in day-to-day life.

Our audience continues to grow, but did indeed begin with family and friends– our most supportive community. We are working to branch out with videos, blog entries, and other ways of connecting with a broader audience. We hope to ultimately reach people who are curious to know more about the eco-trends underway, but who are too busy to explore sustainability at length on their own. This group likely includes young parents and professionals between the ages of 20 and 45, but we’re open to change and to finding additional audiences as they make themselves known to us.

If you have suggestions for improvement, including ways that we can improve our appeal to you, we’d love to know.

Sincerely Yours,
Mark

YERT Co-Founder